Issue 13/07

Monday, 29th January 2007

What a week! Europe had 9 stores exceed target this week, so a big well done to them, especially those who exceeded target. Whilst the USA managed to hit target again, with point of sale, customer letters, emails and telephone calls paving the way for them to make target and beat last years numbers.

Europe - Notes from Bernie Collins

What a week... 9 stores exceeded target this week which meant that the area finished the week on:-

  • 108% up on ready to wear target and 124% up on the previous year.
  • 154% up on made to measure target and 552% up on the previous year.

So a big WELL DONE to everyone this week, especially those who exceeded their target.

Top Performing Branches in Week 43

Branch No. Location Last Year Target Actual % Target
3192 Heidelburg 2,480 3,176 7,408 233
3229 Vaihingen 1,835 2,605 5,040 193
3281 Chievres 3,015 2,276 3,669 161

A big well done this week goes to:-

Alan Self 3192 Heidelberg, Vince Blackett 3229 Vaihingen and Dave Cox 3281 Chievres. Vince also gets a special mention because he managed to pull in a total of $14,275 combined trade with his visit to Italy and Garmisch. Honourable mentions for exceeding target also go to John Collins and Leigh Poultion 3197 Kaiserslautern, Gary Bloom 3162 Lakenheath, Geoffrey Berry 3268 Wiesbaden, Trevor Scarratt and Leigh Poulton 3259 Ramstein.

30/50 Sale

A customer letter for the 30/50 sale will be emailed to you all seperately during the course of today for printing in store. The letter has been prepared to advertise the new promotion and can be used in conjunction with the postcards. Please ensure that you send the postcards / letters out ahead of the start of the promotion.

Panzer Re-fit

The re-fit of Panzer (Stuttgart) has now taken place and I will be visiting stores this week for stock for the new store. The walk through of Panzer will take place on 2nd February, Vaihingen will be closed for 2 days (5th & 6th February) and the Grand Opening will take place on 7th February. During the Grand Opening we will be offering a free prize draw, with which the winner will receive a free made to measure suit which will form the basis of a new mailing list.

If you need to contact me, I will be around Stuggart for most of the week.

Have a good week, good luck to you all.

Bernie

USA - Notes from Andy Schofield

It just goes to show that "Getting the Word Out" really does pay off. WELL DONE EVERYONE! We managed to hit target again this week, thanks to team work and hard work. Point of Sale, Customer Letters, Emails and telephone calls paved the way this week for us to make target and beat last year's numbers.

So, who nudged who this week??

  • MACDILL AFB - 271% Combined Target Achieved. Zoran had a last minute "nudge" - a returning customer made the difference.
  • ANDREWS AFB - 232% Combined Target Achieved. Rogers and Nathan have achieved over £20k in sales in the last two weeks - great result guys.
  • FORT BELVOIR - 166% Combined Target Achieved. Amazing figures for the time of the year - over $34k in the last two weeks! Well done Steve.

Fort Meade, Langley, Fort Dix, Nellis and Fort Sam all managed to beat their combined targets comfortably too - excellent job guys. It was a tough week but you pulled out all the stops this weekend and made a difference to the team.

I am sure that next week will be as strong, if not stronger as we count down to the last couple of weeks of the current Made to Measure sale. Make sure that any "Come Backs" have indeed come back and if not - give them a call. Sometimes a "nudge" is all it takes to get a good result.

I am on vacation this week, if you have any emergency issues which have to be dealt with please call or email Tracey Roberts in the first instance, and email a copy to myself.

Best regards, and good luck!

Andy

Issue 13/07 Resources

Tailored in Egypt Back Neck Hangers

Due to customs regulations all Alexandre AAFES garments, made to measure and ready to wear, will have a Tailored in Egypt neck hanger on all sleeved garments. We are currently in the process of re-designing the Designed in England Label to incorporate the wording however until this is ready, the back neck hanger will be in use.

We have added this instruction so that it automatically appears on the order as you input new orders onto the made to measure system, but we have found that some Manager's have deleted it from the screen.

THIS IS NOT AN OPTION - ALL GARMENTS HAVE TO CARRY THIS LABEL - THEREFORE PLEASE DO NOT DELETE THIS OPTION GOING FORWARD.

Any comments, which automatically appear in the comments box have been put in for a reason, and therefore should NEVER be deleted.

Trouser Leg Inlays

As a reminder of the amendments made to the internal specification of our Made to Measure trouser, you can download the file containing a line drawing for your reference. You may wish to print this and place a copy with your style book.

Standard Trouser Specification