Europe - Notes from John Collins
Week 09
Combined sales were 83% of target and 90% of last year.
MM was 91% of target and 106% of last year.
RM 80% of target and 87% of last year.
Made to Measure
The MM 50% extension helped this weeks sales. We came in 91% of target and 106% of last year. Here are the top figures against target:
| 3268 Wiesbaden | 2,485 | 819 | 303% |
| 3216 Brussels Embassy | 1,305 | 230 | 567% |
| 3281 Chievres | 1,365 | 1,126 | 121% |
| 3156 Schweinfurt | 345 | 333 | 104% |
| 3230 Stuttgart | 1,270 | 1,203 | 106% |
| 3259 Ramstein | 1,020 | 1,024 | 100% |
Ready Made
Not as good as we had hoped for the week before Easter but still a decent week. We came in 80% of target and 87% of last year. The low footfall is still very much felt in most stores even with the extra reductions for Easter sales were not quiet as expected. Some braches came close to target
| 3223 Bamberg | 765 | 680 | 113% |
| 3197 Kaiserslautern | 6,065 | 6,155 | 99% |
| 3162 Lakenheath | 5,080 | 5,436 | 93% |
| 3282 Mannheim | 2,130 | 2,330 | 91% |
| 3230 Stuttgart | 4,215 | 4,854 | 87% |
| 3268 Wiesbaden | 3,800 | 4,466 | 85% |
A quick summary on who did what this week
The branches that hit or came close to combined target
| 3216 Brussels Embassy | 1,305 | 230 | 567% |
| 3268 Wiesbaden | 6,285 | 5,285 | 119% |
| 3282 Mannheim | 2,575 | 2,842 | 91% |
| 3230 Stuttgart | 5,485 | 6,057 | 91% |
Branches with sales over $5,000
| 3197 Kaiserslautern | 6,510 |
| 3268 Wiesbaden | 6,285 |
| 3162 Lakenheath | 6,085 |
| 3259 Ramstein | 5,745 |
| 3230 Stuttgart | 5,485 |
A few stores did come in stronger than last year: Here is the full break down of combined sales compared to last year If it is not shown then there were no sales to go against.
| Store | % MM | % RM | Total % | |
|---|---|---|---|---|
| 3156 | Schwinfurt | 17 | 23 | 20 |
| 3162 | Lakenheath | - | 160 | 192 |
| 3192 | Heidelberg | 24 | 62 | 50 |
| 3197 | Kaiserslautern | - | 96 | 103 |
| 3204 | Baumholder | - | - | - |
| 3207 | Garmisch | - | - | - |
| 3215 | GB Shape | - | - | - |
| 3216 | Brussels Embassy | - | - | - |
| 3223 | Bamberg | - | - | - |
| 3226 | Schinnen | - | - | - |
| 3230 | Stuttgart | 124 | 100 | 105 |
| 3256 | Grafenwhor | 80 | 88 | 86 |
| 3259 | Ramstein | 100 | 64 | 68 |
| 3268 | Wiesbaden | 178 | 62 | 84 |
| 3281 | Chievres | 225 | 88 | 121 |
| 3282 | Mannheim | 43 | 100 | 81 |
| 3361 | Vicenza | - | - | - |
| 3362 | Aviano send to 3230 Stutt | - | 109 | 109 |
| Area Total | 106 | 87 | 90 | |
I hope this gives you a better feeling on how the area is performing.
Display tip from Dave Tindell in Schweinfurt
Look at your customer base and display accordingly. Dave has a younger customer.
I am sure you all agree the displays do catch the eye. Thanks David.
What tips or tricks can you pass on!!!
Good luck and good trading
John Collins
