Europe - Notes from John Collins
Week 10
Combined sales were 129% of target and 140% of last year.
MM was 192% of target and 222% of last year.
RM 117% of target and 126% of last year.
Made to Measure
The MM 50% extension again helped this weeks sales. We came in 192% of target and a fantastic 222% of last year. Here are the top figures against target.
| 3230 Stuttgart | 3,900 | 719 | 542% |
| 3259 Ramstein | 2,725 | 612 | 445% |
| 3162 Lakenheath | 3,135 | 1,392 | 225% |
| 3156 Schweinfurt | 365 | 199 | 183% |
| 3192 Heidelberg | 1,339 | 795 | 168% |
| 3197 Kaiserslautern | 860 | 841 | 102% |
Ready Made
The run up to Easter went well and with the extra discount went down well with the customers. With the long weekend and the summer temperatures the Saturday before Easter was reported to be slow in most stores. We still came in 117% of target and 126% of last year.
| 3226 Schinnen | 1,645 | 344 | 478% |
| 3282 Mannheim | 3,095 | 2,062 | 150% |
| 3268 Wiesbaden | 5,620 | 3,952 | 142% |
| 3223 Bamberg | 1,045 | 601 | 174% |
| 3156 Schweinfurt | 2,120 | 1,547 | 137% |
| 3192 Heidelberg | 4,990 | 3,918 | 127% |
| 3197 Kaiserslautern | 6,935 | 5,447 | 127% |
| 3162 Lakenheath | 6,090 | 4,812 | 127% |
| 3281 Chievres | 2,630 | 2,475 | 106% |
| 3215 GB Shape | 550 | 258 | 213% |
| 3362 Aviano | 890 | 859 | 104% |
ANOTHER BEAUTIFUL SIGHT
A quick summary on who did what this week
The branches that hit or came close to combined target
| 3162 Aviano send to 3230 Stut | 890 | 1,012 | 88% |
| 3223 Bamberg | 1,045 | 723 | 145% |
| 3216 Brussels Embassy | 0 | 138 | 0% |
| 3281 Chievres | 2,810 | 3,148 | 89% |
| 3256 Grafenwhor | 3,070 | 4,322 | 71% |
| 3192 Heidelberg | 6,329 | 4,713 | 134% |
| 3197 Kaiserslautern | 7,795 | 6,288 | 124% |
| 3162 Lakenheath | 9,225 | 6,204 | 149% |
| 3282 Mannheim | 3,095 | 2,368 | 131% |
| 3259 Ramstein | 7,745 | 6,111 | 127% |
| 3226 Schinnen | 1,645 | 344 | 478% |
| 3156 Schweinfurt | 2,485 | 1,746 | 142% |
| 3230 Stuttgart | 7,715 | 5,015 | 154% |
| 3361 Vicenza | 0 | 420 | 0% |
| 3268 Wiesbaden | 7,120 | 4,441 | 160% |
| Total Trade 009 GB Shape Totals | 550 | 411 | 134% |
| Area Combined Total | 61,519 | 47,868 | 129% |
A few stores did come in stronger than last year: Here is the full break down of combined sales compared to last year If it is not shown then there were no sales to go against.
| Store | % MM | % RM | Total % | |
|---|---|---|---|---|
| 3156 | Schwinfurt | 43 | 179 | 122 |
| 3162 | Lakenheath | 196 | 179 | 184 |
| 3192 | Heidelberg | 227 | 153 | 164 |
| 3197 | Kaiserslautern | - | 97 | 109 |
| 3204 | Baumholder | - | - | - |
| 3207 | Garmisch | - | - | - |
| 3215 | GB Shape | - | 833 | 833 |
| 3216 | Brussels Embassy | - | - | - |
| 3223 | Bamberg | - | 119 | 119 |
| 3226 | Schinnen | - | - | - |
| 3230 | Stuttgart | - | 82 | 166 |
| 3256 | Grafenwhor | - | 75 | 49 |
| 3259 | Ramstein | 514 | 97 | 136 |
| 3268 | Wiesbaden | 254 | 180 | 191 |
| 3281 | Chievres | - | 126 | 134 |
| 3282 | Mannheim | - | 185 | 185 |
| 3361 | Vicenza | - | - | - |
| 3362 | Aviano send to 3230 Stutt | - | 111 | 111 |
| Area Total | 222 | 126 | 140 | |
I hope this gives you a better feeling on how the area is performing.
What tips or tricks can you pass on!!!
Dave's tip from last week helped him as you can see from his figures.
Good luck and good trading
John Collins
