Europe - Notes from John Collins
Week 10
Combined sales were 92% of target and 101% of last year.
MM was 75% of target and 87% of last year.
RM 95% of target and 103% of last year.
Made to Measure
After the MM 50% sale it is a little harder to entice the customers with the $300 off sale. We came close to last year with some branches doing very well that brought us 87% and 75% target. Well done. Here are the top figures against target.
| 3192 Heidelberg | 2,365 | 753 | 314% |
| 3282 Mannheim | 510 | 290 | 176% |
| 3256 Grafenwoehr | 960 | 594 | 162% |
| 3281 Chievres | 825 | 637 | 130% |
Ready Made
Once again we came very close to beating target with 92% but we gain did better than last year with103%. The extra discount sale did help push the sales at the start of the week. Here are the top figures against target.
| 3223 Bamberg | 1,095 | 611 | 179% |
| 3282 Mannheim | 2,815 | 2,096 | 134% |
| 3256 Grafenwoehr | 4,755 | 3,756 | 127% |
| 3156 Schweinfurt | 1,970 | 1,572 | 125% |
| 3192 Heidelberg | 4,749 | 3,983 | 119% |
| 3259 Ramstein | 6,560 | 5,590 | 117% |
| 3268 Wiesbaden | 4,495 | 4,018 | 112% |
| 3362 Aviano | 870 | 873 | 100% |
A quick summary on who did what this week combined sales against target
| 3362 Aviano | 870 | 1,018 | 85% |
| 3223 Bamberg | 1,095 | 727 | 151% |
| 3204 Baumholder | 0 | 210 | 0% |
| 3216 Brussels Embassy | 0 | 130 | 0% |
| 3281 Chievres | 3,205 | 3,152 | 102% |
| 3207 Garmisch | 0 | 262 | 0% |
| 3256 Grafenwoehr | 5,715 | 4,350 | 131% |
| 3192 Heidelberg | 7,114 | 4,736 | 150% |
| 3197 Kaiserslautern | 3,195 | 6,334 | 50% |
| 3162 Lakenheath | 3,125 | 6,209 | 50% |
| 3282 Mannheim | 3,325 | 2,386 | 139% |
| 3259 Ramstein | 6,560 | 6,169 | 106% |
| 3226 Schinnen | 0 | 349 | 0% |
| 3156 Schweinfurt | 1,970 | 1,760 | 112% |
| 3230 Stuttgart | 3,100 | 5,048 | 61% |
| 3361 Vicenza | 0 | 421 | 0% |
| 3268 Wiesbaden | 5,000 | 4,481 | 112% |
| Total Trade 002 Aafes - Europe Totals | 44,274 | 47,742 | 93% |
| Total Trade 009 GB Shape Totals | 160 | 407 | 39% |
| Area Combined Total | 44,434 | 48,149 | 92% |
Here is the full break down of combined sales compared to last year. If it is not shown then there were no sales to go against.
| Store | % MM | % RM | Total % | |
|---|---|---|---|---|
| 3156 | Schweinfurt | - | 207 | 147 |
| 3162 | Lakenheath | - | 129 | 92 |
| 3192 | Heidelberg | 343 | 85 | 113 |
| 3197 | Kaiserslautern | - | 53 | 49 |
| 3204 | Baumholder | - | - | - |
| 3207 | Garmisch | - | - | - |
| 3215 | GB Shape | - | 163 | 163 |
| 3216 | Brussels Embassy | - | - | - |
| 3223 | Bamberg | - | 97 | 97 |
| 3226 | Schinnen | - | - | - |
| 3230 | Stuttgart | - | 86 | 70 |
| 3256 | Grafenwhor | 71 | 201 | 154 |
| 3259 | Ramstein | - | 100 | 93 |
| 3268 | Wiesbaden | -86 | 118 | 156 |
| 3281 | Chievres | 106 | 99 | 101 |
| 3282 | Mannheim | 104 | 101 | 102 |
| 3361 | Vicenza | - | - | - |
| 3362 | Aviano send to 3230 Stutt | - | 154 | 154 |
| Area Total | 87 | 103 | 101 | |
I hope this gives you a better feeling on how the area is performing.
What tips or tricks can you pass on!!!
Dave’s tip from the other week helped him again as you can see from his figures. It also helped Paul in Grafenwoehr who used the tip see Paul’s email.
Hi John, very much liked David’s idea with regard to the “Younger look”. I tried this today with a 00499JK and a Calvin Klein tea shirt, within 5 minutes a sale was made on this item……… So David it does work and many thanks for the tip…. Regards Paul Grafenwoehr
Paul sold another one after he wrote this e-mail. The tips do work.
Good luck and good trading
John Collins
