USA - Notes from Andy Schofield
I hope you all had a great Memorial Day or Bank Holiday – where ever you may reside! Not too burnt from the first day of Pool openings & BBQ’s I hope?!
Typically, like previous years, last week was busy right up until Saturday for most of you, as much of the military and government shut down Friday for a four day weekend.
However, one or two branches did very well from visitors from out of state on Sunday and this has given us a promising start to the week (17).
That said, it’s a big week for us ahead - $81,000 to do Target.
It’s the last week of the MM sale and with the RM reductions you still have, it’s very achievable – 20% of that was done on Sunday guys… it shows it can be done!
Let’s pull out all the stops – Push your shirts, Ties & Cufflinks – sell a 3Pce instead of a 2Pce and push the extra trousers and Blazers too…. See below for some ideas from branches I’ve seen this week….
TOP SALES
An improvement over previous weeks – several branches exceeded target last week:
- 1ST – Nellis AFB – Trevor – 169% Excellent Trevor!! Well done.
- 2ND – Myer – Nathan – 115% Great Job! Where’s the rest of the beltway this week?
- 3RD – Dix Mcgurie – Taylor – 108% There’s the newbie – Top three.... Nice one!
- 4TH – Carson - Allan - 107% Nice to see you up here again Allan.
- 5TH – Ft Sam - Jeff - 100% A tough one, but a great number (Sunday too!)
Top sales as of Sunday night for the USA – Spot any branches from above in this list?? 3 out of the top 5 for the week so far....
| Region | Store | Actual | Target | % Tgt |
|---|---|---|---|---|
| Aafes - USA | Fort Sam Houston | 3,090 | 5,473 | 56.5 |
| Marine Corps | Quantico - 02100 | 2,697 | 8,794 | 30.7 |
| Aafes - USA | Fort Belvoir | 3,195 | 11,124 | 28.7 |
| Aafes - USA | Colorado Springs | 555 | 2,418 | 23.0 |
| Aafes - USA | Nellis | 518 | 2,865 | 18.1 |
NOW THERE’S A BRIGHT IDEA
Some great visual ideas were spotted at Fort Dix, Fort Lewis & McChord at a recent visit:
Just a “see” of posters at Fort Lewis – Spot the Bright Orange Alexandre One?
(Posters made & also used by Drew at McChord AFB)
The senior guys will remember this one... GQ mag & copy the display on a mannequin.
(Courtesy of Taylor at Fort Dix)
Simple, but very effective – Alternating shirt colors on top of racks.
(Courtesy of Taylor at Fort Dix)
"HART LOOK?!"
I received an email from Tim Brooks who was covering at Marine base, Henderson Hall last weekend... This email speaks for itself and echo’s what I’ve been saying to some of you:
“Henderson Hall MCX is now carrying Hart Schaffner & Marx, 2 Pce suits $550.00, Blazers $310.00 & Trousers at $110.00
Earlier today I had a customer who wanted to compare Hart & Marx's blazers to Alexandre...... Well, he walked away with the better fitting blazer............... ALEXANDRE LONDON ! This really made my day to see that our product is competitive with every company out there in regards to fit & price.
Regards,
Tim”
BIRTHDAYS & ANNIVERSARIES
Happy birthday Nathan – 26th May. Looking as sophisticated as ever… and doesn’t look a day over 21!
Happy Anniversary Kelly – Joined the company a year ago today (26th May).
(Seems like only yesterday!)
Team Talk Ends……. Good luck this week everyone……Andy
