Europe - Notes from John Collins
EASTER SALE
The Easter sale is now on please put your sale stock with the red sale swingers if you have not done that already attached towards the front of your shop or better still ask the Exchange if you could put a rolling rack of sale garments in the aisle or even at the front of the store entrance way for the weekend (or longer) as was successfully done in KMCC this weekend.
With the extra reductions this is a great chance to sell multiple garments do not stop at one go for that extra sale. We need to make room for the new spring collection.
BONUS: HOW ARE YOU DOING
| Store | Description | Actual | Target | Variance | % of Target | Bonus |
|---|---|---|---|---|---|---|
| AAFES - EUROPE | ||||||
| 3156 | Schweinfurt | 7,537 | 18,885 | -11,348 | 39.9 | |
| 3162 | Lakenheath | 47,090 | 57,957 | -10,867 | 81.2 | |
| 3192 | Heidelberg | 55,080 | 48,663 | 6,417 | 113.2 | |
| 3204 | Baumholder | 1,855 | 6,000 | -4,145 | 30.9 | |
| 3217 | Bitburg | 7,449 | 4,000 | 3,449 | 186.2 | |
| 3223 | Bamberg | 5,013 | 6,562 | -1,549 | 76.4 | |
| 3226 | Schinnen | 4,420 | 3,393 | 1,027 | 130.3 | |
| 3230 | Stuttgart | 56,633 | 61,014 | -4,381 | 92.8 | |
| 3256 | Grafenwhoer | 41,405 | 43,948 | -2,543 | 94.2 | |
| 3260 | KMCC Ramstein | 115,593 | 120,656 | -5,063 | 95.8 | |
| 3268 | Wiesbaden | 44,235 | 43,518 | 717 | 101.6 | |
| 3281 | Chievres | 34,407 | 32,591 | 1,816 | 105.6 | |
| 3282 | Mannheim | 13,950 | 21,083 | -7,133 | 66.2 | |
| 3361 | Vicenza | 4,540 | 5,500 | -960 | 82.5 | |
| 3362 | Aviano send to 3230 Stutt | 8,226 | 9,943 | -1,717 | 82.7 | |
| Aafes - Europe Totals | 447,432 | 483,713 | -36,281 | 92.5 | ||
| GB Shape | ||||||
| 3215 | GB Shape | 9,683 | 4,576 | 5,107 | 211.6 | |
| 3216 | Brussels Embassy | 1,440 | 1,578 | -138 | 91.3 | |
| GB Shape Totals | 11,123 | 6,154 | 4,969 | 180.8 | ||
As you can see we have 3 branches above target and the majority of the rest are very close to their targets.
All it takes is a good week against target to put you back on course if you catch it now it will make the year target easier to do to collect that extra cash $500.
Keep us informed of what you need to put you and keep you on track and we will do everything that we can to give you what you it.
Ways to increase attention and sales
Out of the daily routine
- Troops coming home
- Proms
- Summer cruises/holidays
- Weddings
- Leaving the military
What you can do:
- Check your pars [These can be adjusted to match your situation]
- Check your stock [Can you fit in new ranges pick the range yourself (if we still have it)]
- Check for Balls/Parties in your area [need of extra accessories: bow tie / cbund tux shirts etc]
Don’t sit back and let the customers come to you; go out and get yourself noticed
Store announcements as per Alan and Paul.
Get the Exchange to record you one if you do not feel comfortable doing them yourself.
Wear a tape measure round your neck [works for the older guys].
Try different ways to do your displays as per Dave Tindell show the suit in a different light with a T-shirt gets the attention.
Snippets from the past
- Do not sell what you like, but what we have.
- People have different tastes to our own but we have the experience.
- Remember we do not “just sell suits” we help change people’s lives.
- We guide them in the right direction on their future journeys.
- Our success is their success.
The only place you will find success before work
Is in the dictionary
Good luck & Good Trading.
John Collins.
