WINTER IN THE MCX!
Shannon dresses a mannequin at Quantico, to show off our topcoats (on sale!!) and a well matched (Also on sale!) suit.
Good Job Shannon – it looks great!...
USA - Notes from Andy Schofield
Thanksgiving has been and gone… now we can settle into our busy period and hit some BIG numbers!
Some of you are well on your way to hitting target – whilst others, with a little more of a push, will definitely hit that magic “101%”
Black Friday didn’t see us doing much business and whilst you guys came in early to catch the sales, it was noted by AAFES that Alexandre was there to support the store… Good P.R. work guys!
That said, the week (43) did finish on a high note with most of you having a very busy Saturday. We closed the week out 122% against LY and 115% above target!
That’s an achievement in itself as reports from off base retailers is that their Holiday sales were up 116%... Another good sign that we are “bucking the trend!!”
We enter week 44 with a high target to achieve ($77,000) and even though it is a high number, it’s actually only $3,000 higher than what we actually did last year ($74,000) – That’s very achievable and I know we’ll smash it.
We are on a “5 week run” guys… The last 5 weeks have seen us hit target and smash last year’s numbers! I know that we’ll do the same again this week.
HOW ARE WE DOING?
So, how did we look at close of business? Week 43:
RM
AAFES – 108% AGAINST TARGET & 127% LAST YEAR
MCX – 70% AGAINST TARGET & 52% LAST YEAR
MM
AAFES – 123% AGAINST TARGET 160% LAST YEAR
MCX – 261% AGAINST TARGET 226% LAST YEAR
CUMULATIVE WEEK
115% AGAINST YEARLY TARGET and 122% AGAINST LAST YEAR
This puts us at 95% against target and 103% against last year.
SALE ENDS SOON!
Don’t forget, this is the final week for both the Thanksgiving promotion and also the Made to Measure promo… Make sure your customers know that if they don’t get it this week, they’ll miss out on our great prices.
The next Made to Measure promo is the Merchant sale… 40% off Merchant Cloths.
