USA - Notes from Andy Schofield
Let's "Talk Turkey!"
Another excellent week Ladies and Gents, we hit 96% of target – thanks to some fantastic numbers from some of you. It really was a nail biter right down to the last minute there!
Ready made finished the week with 96% of target and 100% against last year. For a Pre-Thanksgiving week this was a great result.
Measures also closed strong with 95% of target and 91% of Last Year. Remember everyone that Merchant books are included in this current promotion and with it working out at 48% off, it’s better than the sale in December – Let your customers know!!
Overall the week slowed down at the weekend but that didn’t stop us from hitting 96% Cumulative of target.
Week 33 - STAR PLAYERS
The Marine Corps had two huge events this week and thankfully we were included in both of them. Quantico had their grand re-opening this week (See pics below!) and Henderson Hall held their famous annual “Family Day” event. We rode the coat tails on both of these sales and the results were amazing:
- QUANTICO – The stars this week are Mark & Amanda who’s hard work (and hassle!) throughout the renovations that took more than 8 months to complete, paid off. With a huge result of over $17,000 and 187% of target - Fantastic result guys… I know you are both very pleased with the week and we look forward to seeing the stores success continue. I know we are all grateful for the “Boost” in sales towards the area this week too!
- FORT SAM HOUSTON – Jeff didn’t have any special events on in the store this week but did manage to round up his customers and come in with great numbers. With $7,000 on MM and over $3,000 on RM’s Jeff had a Fantastic result with 169% Cumulative target achieved. Excellent result Jeff.
- HENDERSON HALL – Rahim worked hard this weekend to get the results he got. Having done a few “Family Days” myself I don’t envy him! The 14 hour day on Saturday paid off however and saw the branch reach almost $12,000 in total sales and a cumulative 142% of target – Well done Rahim.
- FORT BRAGG – She’s here again everyone! Adelle is making sure she gets the word out about our promotions and is roaming the store looking for victims errr customers! With 132% of target and $5,000 in total sales she has made her mark again on the leader board.
Only three other branches managed to hit target last week and they deserve a mention here. Trevor at Fort Meade (109%), Richard at Fort Myer (104%) and Nicky at Fort Dix (100%) all beat their targets last week.
Without the efforts of these 7 branches we wouldn’t have made 96% of target.
Where was your branch??
NEW OPENING
As I mentioned earlier, Quantico had its Grand Re-Opening event on Thursday 15th and saw a huge turn out for the day. Along with the hoards of customers that braved the rain and cold to see this fantastic looking store, were the Red Skins’ cheer leaders! - No wonder Mark was at work so early!
Below are a few pictures of the opening ceremony:
Good luck everyone, Andy.
Here is the leader board for USA for week’s 31 - 33. What a difference a week makes – Jeff has managed to knock Dominic off the top spot and if he keeps the figures up could be the winner ………. Or it could be you …………..
Store | Description | Actual | Target | Variance | % of Target |
---|---|---|---|---|---|
Aafes - USA | |||||
3504 | Fort Sam Houston | 22,639 | 17,501 | 5,138 | 129.4 |
3507 | Fort Bragg | 13,517 | 10,587 | 2,930 | 127.7 |
3519 | Fort Dix | 13,074 | 11,225 | 1,849 | 116.5 |
3503 | Travis | 19,751 | 17,657 | 2,094 | 111.9 |
3509 | Fort Meade | 16,247 | 16,754 | -507 | 97 |
3600 | Quantico - 02100 | 25,382 | 27,462 | -2,080 | 92.4 |
3505 | Fort Myer | 12,623 | 13,827 | -1,204 | 91.3 |
3501 | Andrews AFB | 22,271 | 26,205 | -3,934 | 85 |
3502 | Fort Belvoir | 31,187 | 37,052 | -5,865 | 84.2 |
3506 | MacDill AFB | 6,901 | 8,570 | -1,669 | 80.5 |
3508 | Fort Lewis | 8,380 | 10,599 | -2,219 | 79.1 |
3602 | Henderson Hall - 01100 | 21,143 | 27,348 | -6,206 | 77.3 |
3514 | Colorado Springs | 5,781 | 9,163 | -3,382 | 63.1 |
3520 | Nellis | 5,030 | 8,887 | -3,857 | 56.6 |
3510 | McChord AFB | 3,785 | 7,806 | -4,021 | 48.5 |
3518 | Langley AFB | 4,748 | 11,120 | -6,372 | 42.7 |
3541 | Buckley AFB | 2,175 | 6,600 | -4,425 | 33 |
3527 | Fort Hood | 1,390 | 1,863 | -473 | 74.6 |
3511 | Bolling AFB | 560 | 2,103 | -1,543 | 26.6 |
3546 | Stewart AFB | 6,590 | 6,590 | ||
Aafes - USA Totals | 243,189 | 272,329 | -29,141 | 89.00 |