USA - Notes from Andy Schofield
Well, we managed to get above the “80%” 3rd yard line (Super Bowl Reference!) last week and ended up with 81% combined target achieved. Whilst we didn’t hit target it was an improvement and in a Super Bowl week that was an achievement to be proud of.
Made to Measure did very well on the week and shows that you guys are out there pushing the sales. After all, measures don’t sell themselves! We finished the week and the end of another promotion with 107% against target and an even better 157% of Last Years numbers! Well done everyone, this was a superb result and does show all your hard work with mail outs, calls and emails – Well done!
Ready Made didn’t perform as well, but with measures beating target it’s obvious that the cash was flowing in that direction last week. Finishing the week with 74% and 80% of last year it wasn’t the strongest week, but “it ‘ain’t over till it’s over” – (No fat ladies singing here!)
Let’s take a step back and look at the departments guys…. Is all of your sale merchandise at the front of the walkway racks?? Can you get a rolling rack on the walkway or the store front for the weekend – Tell the AAFES manager you have some “Weekend Specials” – Just for your store!... they love that! Dust, clean and change out your displays – Spring is just around the corner and we should always be one step ahead of what the customer is looking for.
Some of next years ranges have started to touch down in the warehouse this week and I have to say that they look great! Lighter shades & lighter fabrics which I am sure you all can’t wait to get your hands on.
Week 44 - Star Players
- FORT BRAGG – I think Adelle has planted her feet firmly in this position guys! (She’s moving in permanently next week). With a whopping 213% above target and 210% of last year this is a well deserved number 1 spot. Adelle did over $6000 last week with half and half on RM’s & MM’s – Well done Adelle…. That grade increase is getting closer and closer.
- FORT LEWIS – Dave is getting used to being up here guys. With an impressive 117% over target and 107% up on Last Year Fort Lewis gets into the number 2 spot comfortably. Excellent result Dave from a base that gets busier every week!
- ANDREWS AFB – With the 3rd position this week and also the highest sales figure of the week, Roger & Nathan closed the week with 112% and over $7100 in sales. Whilst this didn’t beat Last Year it was an impressive result especially as the guys told me the base was empty for most of the weekend – Well done guys…
- FORT SAM HOUSTON – Jeff made it again this week, but just missed the top 3 spots. Coming in with 109% of target and almost the exact same numbers as last year, Jeff is well on his way to meeting his goal this year.
- FORT MYER & LANGLEY AFB – Richard & Dave both take honors with 106% above target. It was a hard struggle last week but both of them pushed through their targets. Good job you two!
Other branches that made target last week were Fort Dix, Fort Meade and Travis AFB. Well done to all of you that made or beat your goals last week – You showed that you have what it takes…… “ TOUCH DOWN!”
PAUL'S TIP CORNER
No tips this week, but Paul was sent some “Inside Info” as to how the local military are preparing for the next Commander In Chief next February...
Scary!
Good Luck this week everyone – Andy.
