USA - Notes from Andy Schofield
Not a bad week last week everyone! Similar circumstances to previous weeks but your hard efforts are really paying off, so well done to you all. We closed with 89% against target and 80% of last years numbers – it’s climbing slowly but surely – in the right direction, Up!
Made to Measure was the star of the show again with 115% against target, thanks mainly to one of your team mates doing over $6,000 in Measure sales alone – more of that branch later.
Ready Made did better but is still struggling to make target. Finishing with 84% of target and 89% of Last Year we need to make sure we have all of our sale items red tagged, red cubed and at the front of the department or at the front of the shop on rolling racks.
Let’s see who can come up with the best idea and put it into action for promoting your Ready Made suits this weekend…. Rolling racks in the door way? Dress For Success Classes? Display ideas – anything… let me have them via email along with a photograph / description and I’ll send them out to everyone…. Best idea that works wins a prize!!
Week 46 - Star Players
- FORT BRAGG – Building an extension onto the “house that Adelle built” here on spot number one… coming in with 163% above cumulative target with sales of almost $6,000 last week Adelle and Fort Bragg are going all the way!
- MACDILL AFB – Fresh from his vacation, Zoran stormed into second place this week just missing the number one position by 1%. With a whopping 162% of target and 227% against last year, Macdill is proving that the last 5 weeks of the year are his best – Go for it Zoran!
- ANDREWS AFB – Top selling branch this week, manned throughout the week with Roger, Nathan and Tim Andrews made over $6,300 in Made to Measure sales alone! Total for the week $11,133 and 158% over target and 197% over last years numbers! This is an excellent achievement gentlemen – You should be proud of a number like that in week 46 – it really was a “Pay Week” for you guys! – Great work.
- FORT DIX – It wouldn’t be right if we didn’t see this branch on the Star Performers list! Fourth place but still on track to raise her branch up to a grade “B” Nicky finished with 110% of target last week – Well done Nicky… keep it going!
An Honorable mention this week to Fort Lewis and Dave France who not only managed to cover both McChord and Fort Lewis but also made 101% of target at Lewis. Well done Dave and thanks for your help covering the two stores last week.
MAKING MILLIONS
I received a letter this week from an old customer from CA who ordered suits from us in the past and wants to order some more from us. Retired Navy Captain Theodore Fekula contacted me about our excellent suits… this is a short extract from his letter:
Dear Andy,
The suit that you made for me a number of years ago has served me well. It is my power suit. It has earned millions of dollars in negotiations.
With it, I can enter most any difficult situation with full confidence, assurance and stature. Your attention to fit, detail and style is very greatly appreciated. It has paid off handsomely.
It’s great to know that our product is at the forefront of some very important negotiations and that the customers return, no matter how many years later to buy from us again – Sow those seeds everyone…. They all come back eventually.
PAUL'S TIP CORNER
More of an idea than a “Tip” this week from Paul, who is showing his “Savvy” with asking the Store’s VM manager to make some signs using the Alexandre POS and having them hung around the men’s department! This is going to provide huge visual impact for our product and should help to lift Paul’s sales immensely.
Come on everyone – is Paul the only one with any bright ideas??
Let’s have a “Squatter” in next weeks “Paul’s Tip Corner” with an idea from someone else please… give the poor lad’s ideas a week off!
GAS IS HOW MUCH?
A past customer sent me this shot of a way to combat the every increasing Gas Prices here in the USA. Pretty soon we’ll be paying the same as England for a gallon!
