COMPANY OVERVIEW

“ BAIRD HAS A RICH HERITAGE STRETCHING BACK TO 1894. WE PROVIDE APPAREL TO OUR CUSTOMERS THROUGH OUR STAND ALONE RETAIL STORES, CONCESSIONS AND EXTENSIVE WHOLESALE NETWORK. WE PRIDE OURSELVES ON A STABLE HIGHLY SKILLED WORKFORCE WHO FOCUS DAILY ON PROVIDING THE BEST ACROSS ALL OUR PRODUCT CATEGORIES AND DISTRIBUTION CHANNELS. ”

What makes Baird unique is the diversity of our distribution channels and the way we harness our brands and teams talents to add value, giving customers a real reason to buy. We have dedicated designers, buyers and merchandisers developing each brand. The Group employs and trains commercial, professional and highly motivated sales teams and support staff to ensure our brands and products are shown to our customers in the most professional way.

Our core activities are as a retail concessionaire and outlet mall store operator. Baird works closely with its concession partners, leveraging its brand portfolio to ensure its departments always look innovative and competitive. Within our concessions and stores we also offer a comprehensive Made To Measure offer and a full occasion Hire service with our Young’s brand.

Baird is one of the largest menswear wholesalers in Britain, with a national network of sales teams selling into over 600 active independent retailers. It offers a mix of formalwear and casualwear brands including: Gibson London, The Label, Pierre Cardin and Scott.

Baird operates an overseas division trading 30 concessions in America, Germany and Bermuda.

To complete its full menswear service package Baird sources and designs on behalf of customer’s private labels providing own brand merchandise for many businesses in the UK.

As the Baird Group continues to develop it will consolidate and develop its position as one of Britain’s most dynamic and diverse menswear operations.

“ BAIRD HAS TAILORED ELEGANT GARMENTS FOR THE MEN OF GREAT BRITAIN SINCE 1894. PASSION AND CRAFTSMANSHIP LIE AT THE HEART OF WHAT WE DO. ”